Apple Reporter

So here we are. It’s time for Macworld 2008. Refresh your browsers and get ready for an exciting morning. The keynote starts at 9 AM PST.

8:15 AM: People are beginning to get press badges for the keynote. No one has been allowed in yet, as far as I know.

8:50 AM: Press is about to be let in to the Center.

9:00 AM: People are in the Center now, Coldplay playing while we wait for the Stevester.

9:05 AM: Starting the keynote in a minute or so..

9:13 AM: Lights beginning to dim.

9:14: Get a Mac Ad playing..

9:14: Steve is on stage, talking about Leopard selling 5 million copies, almost 20% of installed base has upgraded.

9:17: Microsoft Office 2008 is shipping as of today.

9:19: Time Machine is good, but not good enough for notebooks. New product announced: Time Capsule

9:19: Time Capsule is Airport Express with build in hard drive for backups.

9:20: Two versions announced: 500 gb - $299, 1 TB - $499.

9:20: Showing Mac/PC ad for Time Machine

9:21: Second thing: iPhone

9:21: iPhone been out on market for 200 days, 4 million sold. 20,000 sold per day average

9:23: iPhone holds around 20% of Smartphone market in US

9:25: Talking about SDK coming out in February, “we wanted to give everybody something today too”… New features announced: Web Clips, Maps with GPS location, home screen customization.. etc, (just like 1.1.3 firmware)

9:28: Still demoing all the different features, SMS texting, etc.

9:30: Showing “Add to home screen” feature

9:31: Up to 9 Webclips on your home screen at a time

9:33: Showing off Locate Me feature on Google Maps, uses Google and Skyhook wireless

9:34: Update 1.1.3 is available today.
9:35: Mail, Maps, Stocks, Notes, and Weather are now available for iPod Touch (finally). $20 upgrade for iPod Touch users (WTF?)

9:35: Third Thing: iTunes

9:36: 4 billion songs sold as of last week, 20 million sold on Christmas day. 125 million TV shows sold. 7 million movies.

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9:37: iTunes Movie Rentals

9:38: Every major movie studio is on board, Touchstone, Miramax, MGM, Lionsgate, Newline, Fox, WB, Disney, Paramount, Universal, Sony.

9:40: Over 1000 movies available. Watch on Macs, PCs. all iPods and iPhones on the market.

9:40: Watch the movies instantly.

9:41: Library titles are $2.99, New Releases $3.99.

9:42: Launches today in U.S., International is later in the year. Updates will follow for iPods/iPhones and iTunes.

9:45: Apple TV take two, no computer requirement, rent movies, DVD and HD + 5.1 Surround sound. Audio and Video podcasts, and photos from Flickr (woo) and .Mac.

9:46: Syncs with iTunes, HD rentals are $4.99, 100 titles available today

9:47: Showing demo of Apple TV

9:49: Preview movies from interface, see what other renters of that movie have rented.

9:51: Showing a scene from Die Hard, third time we’ve seen Justin Long today.

9:52: Searching through iTunes Movies

9:53: Showing off new UI for Apple TV

9:56: Showing Photos feature, stream directly off of .Mac servers

9:58: Showing Flickr on Apple TV, really nice looking.

10:00: Flickr causing some technical difficulties.. demo is now over, reviewing the features

10:01: Apple TV update is a free software update. Price has been dropped $70 to $229. New software update will be out in two weeks.

10:02: Welcoming CEO of Fox to stage, Jim Gianopulos.

10:05: Apple is reinventing the movie rental model

10:07: Talking about DVDs, Family Guy DVD has a iTunes compatible copy.

10:07: Stevester is back on stage.

10:08: Fourth Thing: There’s something in the air..

10:09: Macbook Air. “The World’s Thinnest Notebook”

10:10: Comparing to Sony TZ notebooks, 3 lbs — too much compromise with other features.

10:12: Macbook Air is 0.16″ to 0.76″ thick. It fits inside an envelope.

10:12: Magnetic Latch, 13.3″ widescreen

10:13: LED backlit, iSight, Macbook-like keyboard but with light sensor, multi-touch trackpad

thanks to Gizmodo for the pic

10:15: Showing off trackpad, moving windows, rotating windows, etc.

10:16: 1.8″ hard drive, 80 GB hard drive standard, 64 GB SSD as an option.

10:17: 1.6 GHz standard, 1.8 GHz option — kinda slow, isn’t it?

10:18: Paul Otellini, CEO of Intel taking stage, talking about processor size.

10:19: Steve back on stage

10:20: 45 Watt MagSafe, 1 USB 2.0 Port, Micro-DVI, Audio Out

10:21: 802.11n + Bluetooth 2.1

10:22: New feature called Remote Disc for installing things via CDs and DVDs, Macbook Air has no optical drive, Superdrive accessory for $99.

10:23: 5 hours of battery life

10:24: 2GB RAM standard

10:25: $1799, ships in two weeks, preorder today

10:25: Showing ad for Air

10:27: Environmentally friendly, recyclable case, mercury and lead free display, BFR free circuit boards, etc.

10:29: Steve–First two weeks of 2008, we have updated MAc Pro, introduced Time Capsule and Macbook Air, updated iPhone, iPod Touch, and Apple TV, and added movie rentals for iTunes.

10:31: Randy Newman about to perform

Well, that seems like it is it. Thanks for all of you who stayed for the whole thing, and an overview of all the new products will be up this afternoon.

If you don’t know what Slingbox is, you’ve been missing out. Think television that works with your computer, DVR, internet connection and more and travels with you wherever you go that has a computer connection. It’s a pretty slick set up, especially for the determined office slacker with high speed internet.

Get your Slingbox connection here.

This means that, after buying and installing the Slingbox, Mac users can ’sling’ their home cable and satellite signals to themselves at the airport, or in a café hotspot, or over their office computers.

Apple started a test program in recent months that made their systems available at Best Buy brick and mortar stores. It worked so well in the handful of Best Buys that carried their products that they have reached an agreement to expand. Now you can get your daily recommended dose of fruit at 200 more Best Buy stores.

The program has been tried a few other times with limited success, notably in 1998 and in 2004. Recent successes have been credited to an increase in store employees trained in Apple product usage and sales (it isn’t just their operating system and look that is different than the Microsoft world). The first stores to add Apple to their product lineup are the stores that have experienced a slow down in sales of Windows products.

In addition to adding Apple computers to the line up at hundreds of select Best Buy stores, other products will make an appearance as well. iPods and Apple TVs will be sold in every Best Buy store when the program starts. The iPhone is rumored to be making an appearance as well, if Best Buy offers Cingular/AT&T sign up along with it, as it is still under contract as a Cingular exclusive.

I think apple making their products more available to more consumers is a smart move. They have been in limited Circuit City stores and nearly all CompUSA stores for some time now, and show significant improvement in sales from it.