Macworld 2008 Keynote Live Coverage
Tuesday, January 15th, 2008So here we are. It’s time for Macworld 2008. Refresh your browsers and get ready for an exciting morning. The keynote starts at 9 AM PST.
8:15 AM: People are beginning to get press badges for the keynote. No one has been allowed in yet, as far as I know.
8:50 AM: Press is about to be let in to the Center.
9:00 AM: People are in the Center now, Coldplay playing while we wait for the Stevester.
9:05 AM: Starting the keynote in a minute or so..
9:13 AM: Lights beginning to dim.
9:14: Get a Mac Ad playing..
9:14: Steve is on stage, talking about Leopard selling 5 million copies, almost 20% of installed base has upgraded.
9:17: Microsoft Office 2008 is shipping as of today.
9:19: Time Machine is good, but not good enough for notebooks. New product announced: Time Capsule
9:19: Time Capsule is Airport Express with build in hard drive for backups.
9:20: Two versions announced: 500 gb - $299, 1 TB - $499.
9:20: Showing Mac/PC ad for Time Machine
9:21: Second thing: iPhone
9:21: iPhone been out on market for 200 days, 4 million sold. 20,000 sold per day average
9:23: iPhone holds around 20% of Smartphone market in US
9:25: Talking about SDK coming out in February, “we wanted to give everybody something today too”… New features announced: Web Clips, Maps with GPS location, home screen customization.. etc, (just like 1.1.3 firmware)
9:28: Still demoing all the different features, SMS texting, etc.
9:30: Showing “Add to home screen” feature

9:31: Up to 9 Webclips on your home screen at a time
9:33: Showing off Locate Me feature on Google Maps, uses Google and Skyhook wireless

9:34: Update 1.1.3 is available today.
9:35: Mail, Maps, Stocks, Notes, and Weather are now available for iPod Touch (finally). $20 upgrade for iPod Touch users (WTF?)
9:35: Third Thing: iTunes
9:36: 4 billion songs sold as of last week, 20 million sold on Christmas day. 125 million TV shows sold. 7 million movies.
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9:37: iTunes Movie Rentals
9:38: Every major movie studio is on board, Touchstone, Miramax, MGM, Lionsgate, Newline, Fox, WB, Disney, Paramount, Universal, Sony.
9:40: Over 1000 movies available. Watch on Macs, PCs. all iPods and iPhones on the market.
9:40: Watch the movies instantly.
9:41: Library titles are $2.99, New Releases $3.99.
9:42: Launches today in U.S., International is later in the year. Updates will follow for iPods/iPhones and iTunes.

9:45: Apple TV take two, no computer requirement, rent movies, DVD and HD + 5.1 Surround sound. Audio and Video podcasts, and photos from Flickr (woo) and .Mac.
9:46: Syncs with iTunes, HD rentals are $4.99, 100 titles available today
9:47: Showing demo of Apple TV

9:49: Preview movies from interface, see what other renters of that movie have rented.
9:51: Showing a scene from Die Hard, third time we’ve seen Justin Long today.
9:52: Searching through iTunes Movies
9:53: Showing off new UI for Apple TV
9:56: Showing Photos feature, stream directly off of .Mac servers
9:58: Showing Flickr on Apple TV, really nice looking.
10:00: Flickr causing some technical difficulties.. demo is now over, reviewing the features

10:01: Apple TV update is a free software update. Price has been dropped $70 to $229. New software update will be out in two weeks.
10:02: Welcoming CEO of Fox to stage, Jim Gianopulos.
10:05: Apple is reinventing the movie rental model
10:07: Talking about DVDs, Family Guy DVD has a iTunes compatible copy.
10:07: Stevester is back on stage.
10:08: Fourth Thing: There’s something in the air..
10:09: Macbook Air. “The World’s Thinnest Notebook”

10:10: Comparing to Sony TZ notebooks, 3 lbs — too much compromise with other features.
10:12: Macbook Air is 0.16″ to 0.76″ thick. It fits inside an envelope.
10:12: Magnetic Latch, 13.3″ widescreen

10:13: LED backlit, iSight, Macbook-like keyboard but with light sensor, multi-touch trackpad

thanks to Gizmodo for the pic
10:15: Showing off trackpad, moving windows, rotating windows, etc.
10:16: 1.8″ hard drive, 80 GB hard drive standard, 64 GB SSD as an option.
10:17: 1.6 GHz standard, 1.8 GHz option — kinda slow, isn’t it?
10:18: Paul Otellini, CEO of Intel taking stage, talking about processor size.

10:19: Steve back on stage
10:20: 45 Watt MagSafe, 1 USB 2.0 Port, Micro-DVI, Audio Out
10:21: 802.11n + Bluetooth 2.1
10:22: New feature called Remote Disc for installing things via CDs and DVDs, Macbook Air has no optical drive, Superdrive accessory for $99.
10:23: 5 hours of battery life
10:24: 2GB RAM standard
10:25: $1799, ships in two weeks, preorder today
10:25: Showing ad for Air
10:27: Environmentally friendly, recyclable case, mercury and lead free display, BFR free circuit boards, etc.
10:29: Steve–First two weeks of 2008, we have updated MAc Pro, introduced Time Capsule and Macbook Air, updated iPhone, iPod Touch, and Apple TV, and added movie rentals for iTunes.
10:31: Randy Newman about to perform
Well, that seems like it is it. Thanks for all of you who stayed for the whole thing, and an overview of all the new products will be up this afternoon.




