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Silly Marketing Campaign or Cool Idea?

Saturday, March 31st, 2007

On the feeds this week is the announcement from Volkswagon of their marketing campaign for the Volkswagon Golf. Currently being rolled out in Europe is the new campaign for the Golf, which they are now referring to a the iGolf. that’s right, they are touting their car as completely iPod intergrated, down to the name. so what does the iGolf console look like? Check it out:


One of the drawbacks, of course is the label on the car. With iGolf printed everywhere, everyone will know there is expensive equipment inside they could possibly steal. Other than that, it’s a groovy thing, baby, dig it. To read more about the campaign in Spain, go to the Spanish campaign website here.

Posted in Announcements, iPod | 2 Comments »

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About Apple Reporter

Your source for Apple news and rumors. Product reviews, how to guides, and our take on Apple's cutting edge technologies, all under one site. Come here first for your Apple a day - it helps keep the Windoze away. Does your company have new software, Apple product, or accessory you'd like us to test and review? If so, contact us to schedule a review and interview. Kristian is a part-time blogger, part-time student. He also writes for his own personal blog, kristianfreeman.com. He's also a Mac fanatic, and hopes someday to be able to carry around one of those cool iPhones. If you want to contact him, he can be reached at kristian.freeman@451press.net.

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