It’s been.. 3 minutes since the keynote has ended and the Macbook Air is already on the Apple Site

10:09: Macbook Air. “The World’s Thinnest Notebook”

10:10: Comparing to Sony TZ notebooks, 3 lbs — too much compromise with other features.

10:12: Macbook Air is 0.16″ to 0.76″ thick. It fits inside an envelope.

10:12: Magnetic Latch, 13.3″ widescreen

10:13: LED backlit, iSight, Macbook-like keyboard but with light sensor, multi-touch trackpad

thanks to Gizmodo for the pic

10:15: Showing off trackpad, moving windows, rotating windows, etc.

10:16: 1.8″ hard drive, 80 GB hard drive standard, 64 GB SSD as an option.

10:17: 1.6 GHz standard, 1.8 GHz option — kinda slow, isn’t it?

10:20: 45 Watt MagSafe, 1 USB 2.0 Port, Micro-DVI, Audio Out

10:21: 802.11n + Bluetooth 2.1

10:22: New feature called Remote Disc for installing things via CDs and DVDs, Macbook Air has no optical drive, Superdrive accessory for $99.

10:23: 5 hours of battery life

10:24: 2GB RAM standard

10:25: $1799, ships in two weeks, preorder today

10:27: Environmentally friendly, recyclable case, mercury and lead free display, BFR free circuit boards, etc.

A quick check shows that the Macbook Air 1.8 GHz with 64GB SSD drive on the Apple Store is $3098. Ouchies. That’s pretty much specced out, besides the addition of a Superdrive (USB plug-in) for $99, and Ethernet Adapter for $49.

An overview of the Air will be written this afternoon. Check in later for it and more overviews on the new iPhone/iPod Touch features, Apple TV features, and iTunes Movie Rentals.

So here we are. It’s time for Macworld 2008. Refresh your browsers and get ready for an exciting morning. The keynote starts at 9 AM PST.

8:15 AM: People are beginning to get press badges for the keynote. No one has been allowed in yet, as far as I know.

8:50 AM: Press is about to be let in to the Center.

9:00 AM: People are in the Center now, Coldplay playing while we wait for the Stevester.

9:05 AM: Starting the keynote in a minute or so..

9:13 AM: Lights beginning to dim.

9:14: Get a Mac Ad playing..

9:14: Steve is on stage, talking about Leopard selling 5 million copies, almost 20% of installed base has upgraded.

9:17: Microsoft Office 2008 is shipping as of today.

9:19: Time Machine is good, but not good enough for notebooks. New product announced: Time Capsule

9:19: Time Capsule is Airport Express with build in hard drive for backups.

9:20: Two versions announced: 500 gb - $299, 1 TB - $499.

9:20: Showing Mac/PC ad for Time Machine

9:21: Second thing: iPhone

9:21: iPhone been out on market for 200 days, 4 million sold. 20,000 sold per day average

9:23: iPhone holds around 20% of Smartphone market in US

9:25: Talking about SDK coming out in February, “we wanted to give everybody something today too”… New features announced: Web Clips, Maps with GPS location, home screen customization.. etc, (just like 1.1.3 firmware)

9:28: Still demoing all the different features, SMS texting, etc.

9:30: Showing “Add to home screen” feature

9:31: Up to 9 Webclips on your home screen at a time

9:33: Showing off Locate Me feature on Google Maps, uses Google and Skyhook wireless

9:34: Update 1.1.3 is available today.
9:35: Mail, Maps, Stocks, Notes, and Weather are now available for iPod Touch (finally). $20 upgrade for iPod Touch users (WTF?)

9:35: Third Thing: iTunes

9:36: 4 billion songs sold as of last week, 20 million sold on Christmas day. 125 million TV shows sold. 7 million movies.

>

9:37: iTunes Movie Rentals

9:38: Every major movie studio is on board, Touchstone, Miramax, MGM, Lionsgate, Newline, Fox, WB, Disney, Paramount, Universal, Sony.

9:40: Over 1000 movies available. Watch on Macs, PCs. all iPods and iPhones on the market.

9:40: Watch the movies instantly.

9:41: Library titles are $2.99, New Releases $3.99.

9:42: Launches today in U.S., International is later in the year. Updates will follow for iPods/iPhones and iTunes.

9:45: Apple TV take two, no computer requirement, rent movies, DVD and HD + 5.1 Surround sound. Audio and Video podcasts, and photos from Flickr (woo) and .Mac.

9:46: Syncs with iTunes, HD rentals are $4.99, 100 titles available today

9:47: Showing demo of Apple TV

9:49: Preview movies from interface, see what other renters of that movie have rented.

9:51: Showing a scene from Die Hard, third time we’ve seen Justin Long today.

9:52: Searching through iTunes Movies

9:53: Showing off new UI for Apple TV

9:56: Showing Photos feature, stream directly off of .Mac servers

9:58: Showing Flickr on Apple TV, really nice looking.

10:00: Flickr causing some technical difficulties.. demo is now over, reviewing the features

10:01: Apple TV update is a free software update. Price has been dropped $70 to $229. New software update will be out in two weeks.

10:02: Welcoming CEO of Fox to stage, Jim Gianopulos.

10:05: Apple is reinventing the movie rental model

10:07: Talking about DVDs, Family Guy DVD has a iTunes compatible copy.

10:07: Stevester is back on stage.

10:08: Fourth Thing: There’s something in the air..

10:09: Macbook Air. “The World’s Thinnest Notebook”

10:10: Comparing to Sony TZ notebooks, 3 lbs — too much compromise with other features.

10:12: Macbook Air is 0.16″ to 0.76″ thick. It fits inside an envelope.

10:12: Magnetic Latch, 13.3″ widescreen

10:13: LED backlit, iSight, Macbook-like keyboard but with light sensor, multi-touch trackpad

thanks to Gizmodo for the pic

10:15: Showing off trackpad, moving windows, rotating windows, etc.

10:16: 1.8″ hard drive, 80 GB hard drive standard, 64 GB SSD as an option.

10:17: 1.6 GHz standard, 1.8 GHz option — kinda slow, isn’t it?

10:18: Paul Otellini, CEO of Intel taking stage, talking about processor size.

10:19: Steve back on stage

10:20: 45 Watt MagSafe, 1 USB 2.0 Port, Micro-DVI, Audio Out

10:21: 802.11n + Bluetooth 2.1

10:22: New feature called Remote Disc for installing things via CDs and DVDs, Macbook Air has no optical drive, Superdrive accessory for $99.

10:23: 5 hours of battery life

10:24: 2GB RAM standard

10:25: $1799, ships in two weeks, preorder today

10:25: Showing ad for Air

10:27: Environmentally friendly, recyclable case, mercury and lead free display, BFR free circuit boards, etc.

10:29: Steve–First two weeks of 2008, we have updated MAc Pro, introduced Time Capsule and Macbook Air, updated iPhone, iPod Touch, and Apple TV, and added movie rentals for iTunes.

10:31: Randy Newman about to perform

Well, that seems like it is it. Thanks for all of you who stayed for the whole thing, and an overview of all the new products will be up this afternoon.

As some of you may know already, I will not be attending the Macworld Keynote this year. Unfortunately, the requirements for a press outfit to attend the keynote does not allow Apple Reporter to attend. Specifically, there must be two writers at Apple Reporter, and it must get at least 1k readers each day. Obviously these aren’t goals that are being met right now, but perhaps next year Apple Reporter will be there.

But onto the keynote. Tomorrow at 9 AM PST (12 PM EST), Steve Jobs will begin the annual keynote that has the entire internet predicting. Since we won’t be there, we will be Liveblogging the Liveblogging as it were, and by that I mean liveblogging what I’m hearing in the Apple blogs around the internet.

It’s going to be a busy morning for the entire blogosphere. I’d like to thank Engadget, TUAW, and Gizmodo in advance, as they will probably be the blogs I’ll be liveblogging. Obviously those sites will have more info since they will be there, but I hope that you will stick around to read it here.

For those uninitiated to the Keynote procedure, it is a good idea to refresh this page every 30 seconds to a minute to get the most up to date announcements. Check back at this page tomorrow before the keynote begins so you can stay on top of the announcements right from the beginning. Overviews of the product announcements will be posted in the afternoon after the keynote. Have fun reading!

MACWORLD LIVE COVERAGE CAN BE FOUND HERE

Ryan Block, editor of Engadget has posted his predictions about Macworld 2008. From the post:

“…a day doesn’t goes by I’m not asked at least a few times what inside dope I’ve got on what Apple’s introducing at Macworld. My stock response is (and always will be), “Everything I know is published on Engadget.” Now, I’m also not usually one to grasp at predictions (just not my thing), but what the hell. If you’re curious as to what I THINK — and not necessarily know — will go down at MW08, here’s the shortlist…”

Some of the predictions are pretty interesting, certainly things I wouldn’t think about, such as refreshes to the Cinema Display and different video outputs on the laptops. While Ryan has said that the list are guesses, I am sure that the chief editor of the most popular tech blog on the Internet is likely to know at least something about Macworld.

I’d like to put in my opinion on some of the items that Block addressed also.

Number 1 - iPhone SDK: The SDK, which has been promised by Jobs already, is sure to be given an official release date, as well as more insight into what the SDK really is. Hopefully the SDK will be powerful enough that Apple will have to continually shutdown third-party apps in every firmware update.

Number 2 - The Slim Laptop: Already been covered.

Number 3 - iPhone 2.0/3G: Something that everyone is pretty much expecting, the 3G iPhone has already been confirmed by the AT&T CEO, and Steve Jobs himself has said that the 3G iPhone will be out next year.

For the remainder of the predictions, you can go to Block’s site and read the predictions there.

Note: The above picture is a mockup from MacNewbTube that has been used in previous posts.

Happy New Year! It’s 2008, and that means Macworld is in about two weeks. Unfortunately, I will not be attending (Apple Reporter doesn’t meet the requirements for a media organization), but I will keep up with the big stories from Macworld, including Steve Job’s keynote on January 14th. Also, if readers wish to inform me of any news they’ve picked up on, you can email me at kristianfreemanATgmailDOTcom.

Products

2007 was a big year for Apple. All of us who have been waiting for the moment that Apple really broke into the mainstream were ecstatic when iTunes had reached 3 billion downloads on July 31st. We were amazed when the iPhone was released on June 29th to rave reviews. And like always, we were happy to see that the iPod was/is the best MP3 player out on the market, thanks to the release of the third generation iPod Nano, sixth generation iPod (classic), and iPod Touch.

Reputation

In 2006, Apple was pretty much known for the letter “i”. There was the iPod, iTunes, the iMac, if you saw something that started with that lower-case “i”, it had to do with Apple and one of their products. This year, Apple was more than just the creator of the iPod. Apple’s market share in the computer industry rose to 8.1%, and it is now the third most-selling computer vendor in the United States. With the release of the iPhone and new iPods, Apple’s stock (AAPL) rose to the highest they have been in 4 years this December. 2008 looks to be a great year for Apple’s reputation, if they continue on the streak they’ve been going on so far.

Macworld

Like I said earlier, Macworld is in less than two weeks. With the expected announcement of the Macbook Slim and a 3G iPhone, Macworld is sure to be a big hit. The Slim, one of the most anxiously awaited products in Apple’s lineup (behind any new iPhone, of course), will probably be one of Apple’s best-selling laptops, assuming it is announced. And since AT&T’s CEO Randall Stephenson has already been quoted as saying the 3G iPhone is in the works, it would be surprising if it wasn’t announced at Macworld, but more surprising if it wasn’t announced this year.

Apple has a lot going for them, and with another year of high sales, it seems they can do no wrong. 2007 was my first year of being an Apple fan and a Mac user, and I am eagerly waiting 2008 and the new products I can hopefully get. As a reporter, I’d like to say congratulations to Mr. Jobs and Apple in whole for another good year. Keep on keepin’ on.

AppleInsider reports that a source has seen what could be the first Macbook Slim at Apple’s Cupertino campus.

From AppleInsider:

Most recently, a source described a “dark grey” or “gunmetal” colored notebook of slender proportions making the rounds in an area where Apple traditionally conducts stress tests.

Though noticeably thinner but otherwise similar in size to the company’s 13-inch MacBooks, the notebook appeared to have a metallic sheen to it, which set it apart from the current black MacBook.

If this source is trustworthy, then it appears all our suspicions have come true. Either a new Macbook Slim, or at least a Macbook refresh is in store for us at Macworld ‘08.

Around this time for the past two years, there has been a slew of rumors all focused around one thing. A slim laptop by Apple. Ever since Apple and Intel first partnered up, people have been clamouring for a new Intel version of the iBook. I’ve spent a few days reading all the rumors, and I’d like to put my two cents in on what I think the slim laptop will be.

First off, I do think there will be a slim laptop announced at Macworld ‘08. The iBook was amazingly popular in its 7 year run, and is still used in many schools and businesses as the standard. Once the Macbook came in 2006, the iBook was discontinued, and the Macbook, which was superior to the iBook in terms of system specs, became a commercial success, like the iBook did before it. But for some, the old 12″ iBook is still the best laptop made by Apple, because it is so small that it is extremely portable. Not to say that an increase of an inch makes it less portable, but for some the iBook just seemed like the perfect laptop.

Here in 2007, Apple has revolutionized the computer market with their designs. The iPod keeps getting thinner and smaller, while still retaining its storage size, and the laptops get sleeker and sleeker. But why shouldn’t there be a iPod Nano version of laptops? By that, I mean why can’t there be a slim laptop for the consumers who love the way the iPod continually gets smaller.

Back to the rumors, everyone from AppleInsider to CNBC expects Apple to have a “super-laptop” (as CNBC puts it) at Macworld ‘08. The persistent rumors are this:

• 12-13″ screen
• NAND flash memory, similar to that used in the iPhone and iPod Nano
• An all-around slimmer laptop, reports range from 30-50% lighter and thinner
• The possible exclusion of the optical drive, but this is the most uncertain of all rumors.

As for my opinion, I don’t have any informants or anything of that sort, I can just say that I am speculating based on Apple’s previous announcements and product releases. I would not be surprised to see NAND flash memory in the Macbook Slim (as I am now going to call it) as Apple has been producing many of their products with this technology in mind, and new advances in technology will certainly allow the Macbook Slim’s hard drive to reach levels never seen before in flash memory. As for screen size, I believe that Apple will not venture far from the tested and true 12-13″ screen level, but perhaps as low as 10-11″ could be announced. Perhaps a 10-11″ and a 12-13″ will be released simultaneously. Finally, for aesthetics, a slimmer or thinner product is almost guaranteed, because without it, there would be no point in releasing the new Slim.

Whether it is announced at Macworld or not, the Macbook Slim rumor is something that will still persist because it seems like something Apple would definitely produce. Looking at the evolution of the iPod and other Mac computers, it seems almost inevitable that the Macbook Slim would eventually appear somewhere in Apple’s product lines.

Thanks to MacNewbTube for the beautiful mockup.