Now You Can Find Your Apple A Day At Best Buy
Apple started a test program in recent months that made their systems available at Best Buy brick and mortar stores. It worked so well in the handful of Best Buys that carried their products that they have reached an agreement to expand. Now you can get your daily recommended dose of fruit at 200 more Best Buy stores.
The program has been tried a few other times with limited success, notably in 1998 and in 2004. Recent successes have been credited to an increase in store employees trained in Apple product usage and sales (it isn’t just their operating system and look that is different than the Microsoft world). The first stores to add Apple to their product lineup are the stores that have experienced a slow down in sales of Windows products.
In addition to adding Apple computers to the line up at hundreds of select Best Buy stores, other products will make an appearance as well. iPods and Apple TVs will be sold in every Best Buy store when the program starts. The iPhone is rumored to be making an appearance as well, if Best Buy offers Cingular/AT&T sign up along with it, as it is still under contract as a Cingular exclusive.
I think apple making their products more available to more consumers is a smart move. They have been in limited Circuit City stores and nearly all CompUSA stores for some time now, and show significant improvement in sales from it.
February 12th, 2008 at 5:29 pm
[...] start pricing Blu-ray units in your Sunday Best Buy [...]