Silly Marketing Campaign or Cool Idea?
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On the feeds this week is the announcement from Volkswagon of their marketing campaign for the Volkswagon Golf. Currently being rolled out in Europe is the new campaign for the Golf, which they are now referring to a the iGolf. that’s right, they are touting their car as completely iPod intergrated, down to the name. so what does the iGolf console look like? Check it out:
One of the drawbacks, of course is the label on the car. With iGolf printed everywhere, everyone will know there is expensive equipment inside they could possibly steal. Other than that, it’s a groovy thing, baby, dig it. To read more about the campaign in Spain, go to the Spanish campaign website here.
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April 1st, 2007 at 8:42 pm
Oh my! I’m a VW New Beetle fanatic … but, I may have to consider the iGolf because I’m also a new Project Red iPod Nano owner … it looks really cool in your review and I’m impressed with it’s features. Thanks … I think?
April 5th, 2007 at 8:38 pm
Stupid name, and as you say stupid idea, seeing as it’s a walking talking advert for thieves.
I love Beetles too, old and new but leave them as they are, don’t mess with pure design aesthetics!